Wear a message. Start a conversation. $5 donated with every hoodie sold.
The Loyal Crew bulldog logoTHE LOYAL CREWSTRENGTH. COMPASSION. LOYALTY.

APPAREL WITH A PURPOSE

Check In On Your Crew

For the hard days. For the hopeful days.
For the people we refuse to give up on.

Messages that remind you, and everyone around you, that you matter, you belong, and your story continues.

Find your messageMeet The Loyal Crew
The Loyal Crew bulldog emblem with a teal Welcome message

THERE’S A PLACE FOR YOU HERE.

YOU MATTERCHECK IN ON YOUR CREWYOUR STORY CONTINUES

CHOOSE WHAT SPEAKS TO YOU

A hoodie.
A reminder.
A conversation.

STAY. HEAL. STRENGTH. Check in on your crew.
Different messages. One purpose: helping people feel less alone.

Front and back of Loyal Crew hoodies: Even heroes need a crew, Take care of what the hard hat can’t protect, HEAL, and Check in on your crew

FOR THE PEOPLE WHO SHOW UP

Check in on your crew.

Shop the crew

From “Even heroes need a crew” to HEAL and “Take care of what the hard hat can’t protect,” these designs remind us to check in, show up, and care for the people behind the uniform.

Front and back of Loyal Crew hoodies featuring Strength, HEAL, STAY, and Loyal to what’s ahead. Brighter is coming.

LOYAL TO WHAT’S AHEAD

Strength. Healing. Hope.

Find your message

STAY. HEAL. Strength through the struggles we overcome. These designs carry a reminder that you don’t have to do this alone—and that brighter is coming. Mix and match the messages that speak to you.

Everyday life. Construction. Teens. Your crew.
Find the words that mean something to you.

Explore all designs
$5

EVERY HOODIE MAKES A DIFFERENCE

Purpose you can wear.

For every hoodie sold, $5 is donated to mental health and suicide prevention initiatives. Your purchase helps carry the conversation further.

PERSONALIZED SLEEVE DEDICATIONS

Your words.
Their meaning.
Carried with you.

Honour someone you miss. Encourage someone who’s struggling. Carry a reminder for yourself. Choose a personal dedication in place of a traditional sleeve design.

Personalize your sleeve with a words-only dedication for just $3.

Opens an email draft to discuss your wording, hoodie, and $3 customization.

Cream STAY hoodie with I love you printed near the sleeve cuff, beside The Loyal Crew logo and Dedication Sleeves text.
A few words can carry a whole lot of love.
Illustration of founder Shannon with Maximus, her white bulldog, wearing a paw print hard hat
SHANNON + MAXIMUS · THE HEART OF THE CREW

BUILT ON STRENGTH, COMPASSION & LOYALTY

A voice. A purpose. As loyal as a bulldog.

The Loyal Crew was founded by Shannon to create conversations around mental health and remind people they don’t have to navigate the hard days alone.

After years in construction safety and leadership, Shannon knows that taking care of people means caring about what we can’t always see. That belief is at the heart of every message.

The bulldog behind our logo is inspired by our beloved Maximus: a reminder of loyalty, steady companionship, and showing up for your people.

“Take care of what the hard hat can’t protect.”
Follow our story on Instagram

SPEAKING WITH SHANNON

Let’s start the
conversation.

Real experience. Honest conversations. Practical ways to build a culture where people feel safe to speak up and look out for one another.

For workplaces, construction and trades, conferences, schools, and community or sports teams. Talks can be tailored to your people and your event.

Enquire about a talk
01

Mental health & connection

Making room for honest conversations and checking in on your crew.

02

Psychological safety

Creating environments where people can speak up, ask for help, and be heard.

03

Leadership & human performance

Understanding people and building a culture of care through everyday actions.

Podcasts & Videos

Honest conversations about mental health, leadership, and looking out for your crew.

CREW CONVERSATION · 1 MIN 48 SEC

World Mental Health Day: Shannon & Nicole

Shannon and Nicole come together for World Mental Health Day, sharing a conversation through The Loyal Crew. Take a moment to listen and check in on your crew.

Open the video

FEATURED PODCAST

Human Side
of Construction

Episode 26

Solutions, Not Slogans

Shannon joins Angelo Suntres on Human Side of Construction to talk about practical mental health support in construction, training leaders to respond, and the story behind The Loyal Crew.

Listen to the episode

A FEW THINGS TO KNOW

From our crew to yours.

Where do I buy a hoodie?

Our shop is hosted by Just Add 10. Visit theloyalcrew.justadd10.com to choose your design and see current sizes, colours, pricing, and shipping options.

How are the hoodies made?

Each hoodie is pressed with its design upon purchase. Some orders go out quickly; others take a little more time. Every hoodie gets the attention and dedication it deserves from The Loyal Crew and Just Add 10.

Can I personalize the sleeve?

Yes. A words-only dedication can replace one of the traditional sleeve options: Strength, Tomorrow Needs You, You Matter, or the paw print. Send us your wording to discuss customization. Customization costs just $3.

How can my workplace or team get involved?

Wear the message, share it with your crew, or invite Shannon to speak. For company or team enquiries, email The Loyal Crew and tell us what you have in mind.

YOU DON’T HAVE TO CARRY IT ALONE

You matter.
Your story continues.

If you’re thinking about suicide or worried about someone, support is available. In immediate danger, call 911.

UNITED STATES

Call or text 988

Free, confidential support, 24 hours a day. U.S. veterans and their loved ones: call 988, then press 1.

988 Suicide & Crisis Lifeline
CAMHAmerican Foundation for Suicide PreventionU.S. Veterans Crisis Line

CHECK IN ON YOUR CREW

A little connection
can mean everything.

Share your hoodie photos, your story, or what your message means to you.

@theloyalcrew31Email our crew

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