APPAREL WITH A PURPOSE

Check In On Your Crew

For the hard days. For the hopeful days.
For the people we refuse to give up on.

Messages that remind you, and everyone around you, that you matter, you belong, and your story continues.

Find your message Meet The Loyal Crew

The Loyal Crew bulldog emblem with a teal Welcome message

THERE’S A PLACE FOR YOU HERE.

YOU MATTERCHECK IN ON YOUR CREWYOUR STORY CONTINUES

CHOOSE WHAT SPEAKS TO YOU

A hoodie.
A reminder.
A conversation.

STAY. HEAL. STRENGTH. Check in on your crew.
Different messages. One purpose: helping people feel less alone.

Cream Loyal Crew HEAL hoodie with a paw print and Tomorrow Needs You sleeve

FOR YOUR NEXT CHAPTER

HEAL. TAKE CARE OF WHAT THE HARD HAT CAN'T PROTECT.

Shop HEAL

You deserve time, kindness, and a little room to heal. Safety can't stop at the hard hat. Because taking care of our people, means taking care of all of them.

Take care of what the hard hat can’t protect hoodie

LOYAL TO WHAT'S AHEAD.

CHECK IN ON
YOUR CREW

Shop this design

Strength: Is what we gain from the struggles we overcome.

EVERY HOODIE MAKES A DIFFERENCE

Purpose you can wear.

For every hoodie sold, $5 is donated to mental health and suicide prevention initiatives. Your purchase helps carry the conversation further.

PERSONALIZED SLEEVE DEDICATIONS

Your words.
Their meaning.
Carried with you.

Honour someone you miss. Encourage someone who’s struggling. Carry a reminder for yourself. Choose a personal dedication in place of a traditional sleeve design.

The additional cost covers customization, plus an extra $5 donated to the same mental health and suicide prevention initiatives.

The Loyal Crew personalized sleeve dedication examples, including I love you, Dad and Always With Me — A few words can carry a whole lot of love.

Illustration of founder Shannon with Maximus, her white bulldog, wearing a paw print hard hat — SHANNON + MAXIMUS · THE HEART OF THE CREW

BUILT ON STRENGTH, COMPASSION & LOYALTY

A voice. A purpose. As loyal as a bulldog.

The Loyal Crew was founded by Shannon Wardell to create conversations around mental health and remind people they don’t have to navigate the hard days alone.

After years in construction safety and leadership, Shannon knows that taking care of people means caring about what we can’t always see. That belief is at the heart of every message.

The bulldog behind our logo is inspired by our beloved Maximus: a reminder of loyalty, steady companionship, and showing up for your people.

“Take care of what the hard hat can’t protect.”

Follow our story on Instagram

SPEAKING WITH SHANNON WARDELL

Let’s start the
conversation.

Real experience. Honest conversations. Practical ways to build a culture where people feel safe to speak up and look out for one another.

For workplaces, construction and trades, conferences, schools, and community or sports teams. Talks can be tailored to your people and your event.

Enquire about a talk

Mental health & connection

Making room for honest conversations and checking in on your crew.

Psychological safety

Creating environments where people can speak up, ask for help, and be heard.

Leadership & human performance

Understanding people and building a culture of care through everyday actions.

Podcasts & Videos

Honest conversations about mental health, leadership, and looking out for your crew.

FEATURED PODCAST

Human Side
of Construction

Episode 26September 10, 2026

Solutions, Not Slogans

Shannon joins Angelo Suntres on Human Side of Construction to talk about practical mental health support in construction, training leaders to respond, and the story behind The Loyal Crew.

Listen to the episode

A FEW THINGS TO KNOW

From our crew to yours.

Where do I buy a hoodie?

Our shop is hosted by Just Add 10. Visit theloyalcrew.justadd10.com to choose your design and see current sizes, colours, pricing, and shipping options.

How are the hoodies made?

Each hoodie is pressed with its design upon purchase. Some orders go out quickly; others take a little more time. Every hoodie gets the attention and dedication it deserves from The Loyal Crew and Just Add 10.

Can I personalize the sleeve?

Yes. A words-only dedication can replace one of the traditional sleeve options: Strength, Tomorrow Needs You, You Matter, or the paw print. Send us your wording to discuss customization. The additional cost includes an extra $5 donation.

How can my workplace or team get involved?

Wear the message, share it with your crew, or invite Shannon to speak. For company or team enquiries, email The Loyal Crew and tell us what you have in mind.

YOU DON’T HAVE TO CARRY IT ALONE

You matter.
Your story continues.

If you’re thinking about suicide or worried about someone, support is available. In immediate danger, call 911.

CANADA

Call or text 9-8-8

Suicide crisis support, 24 hours a day, every day.

Canada’s 9-8-8 helpline

UNITED STATES

Call or text 988

Free, confidential support, 24 hours a day. U.S. veterans and their loved ones: call 988, then press 1.

988 Suicide & Crisis Lifeline

CAMH American Foundation for Suicide Prevention U.S. Veterans Crisis Line

CHECK IN ON YOUR CREW

A little connection
can mean everything.

Share your hoodie photos, your story, or what your message means to you.

@theloyalcrew31 Email our crew